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Sport Management

This guide aims to assist individuals as they conduct research in the area of sport management.

Factors to Consider When Researching Industries

Sector - Your industry may fall under manufacturing, wholesale, retail, service, or a combination.

Classification - There are two systems of industry classification codes in the US; databases and directories can be organized by either system: SIC and NAICS. The Standard Industrial Classification (SIC) system was established in 1937 and has since been replaced by the North American Industry Classification System.

  • NAICS: North American Industry Classification System
    North American Industry Classification System (NAICS)
    The standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy.
  • SIC: Standard Industrial Classification
    SIC:Standard Industrial Classification
    Four digit Standard Industrial Classification (SIC) codes were established in the US in 1937 and have been used to classify industry areas. In the US, the six-digit NAICS code has primarily taken the place of the SIC code, however, some agencies still use SIC codes.

Size - How many companies are operating in your industry? How many products are involved? Do public companies or private companies make up the majority of the industry? Is the parent company part of the same industry?

Geographic Scope - Is the industry local, national, or international? Does it rely on importing or exporting goods?

Target Market - Is the industry consumer-driven or business-to-business? Who is likely to purchase the product or service?

Regulation - How highly regulated is the industry? What agencies oversee regulations, if any? What types of permits, licenses, or professional accreditation are required in/of the industry?

Social and Environmental Factors - What world events, trends, or environmental conditions might have an effect on your industry?

Sports Market Analytics

Industry Reports