Skip to Main Content

MAR 301/305: Marketing Principles

Databases and Magazines

Market Research Reports

Statistics

Industry and Company Reports

Article Databases

 

Shopping cart passing through the outline of a smartphone

Image credit: https://hbr.org/2022/07/closing-the-gap-between-digital-marketing-spending-and-performance

Magazines

OneSearch

OneSearch is a good place to start your research and allows you to find books, peer-reviewed articles, videos, and other library resources—all in one place.. After you search, you can use filters to narrow your search.
OneSearch

Try the new AI-powered OneSearch Research Assistant