Use this guide to get help with APA citations and formatting: APA Citation Guide.
Mintel provides market research reports which identify key demographics and target markets and analyze market drivers, trends, consumer attitudes, and purchasing habits.
Statistical database containing statistics on many topics from advertising & trade to sports and recreation. Also contains market research, country reports, and business research.
Image credit: https://hbr.org/2022/07/closing-the-gap-between-digital-marketing-spending-and-performance
Business database that collects peer-reviewed journal articles, industry reports, company profiles, trade journals, magazines, and regional business publications. Also includes access to the Wall Street Journal and Harvard Business Review.
Business database that collects peer-reviewed journal articles, industry reports, company profiles, trade journals, magazines, and regional business publications. Also includes access to the Wall Street Journal.
Check out these magazines to learn about the marketing field and identify current trneding topics.
Access them here through the Library to avoid paywalls:
Try the new AI-powered OneSearch Research Assistant