LibGuides: Marketing: Find Sources

Databases

Library databases each contain and search different resources and are more focused than OneSearch. Use these databases to find sources for your assignments. Not sure which one to use? Ask a librarian and we'll be happy to help you choose the right one!

Industry/Company Reports

IBISWorld
Business research database that includes industry and company reports, analysis, and forecasts. Recommended for industry research.
Hoover's
Business research database that covers public and private companies, industries, people, and markets. Recommended for company research.

Market Research Reports

Mintel Academic
Mintel provides market research reports which identify key demographics and target markets and analyze market drivers, trends, consumer attitudes, and purchasing habits.

Business Statistics

Statista
Statistical database containing statistics on many topics from advertising & trade to sports and recreation. Also contains market research, country reports, and business research.

We Are/Getty Images ; https://hbr.org/2023/03/b2b-sales-culture-must-change-to-make-the-most-of-digital-tools

Article Databases

Business Source Ultimate
Business database that collects peer-reviewed journal articles, industry reports, company profiles, trade journals, magazines, and regional business publications. Also includes access to the Wall Street Journal and Harvard Business Review.
ABI/INFORM: Complete
Business database that collects peer-reviewed journal articles, industry reports, company profiles, trade journals, magazines, and regional business publications. Also includes access to the Wall Street Journal.
ProQuest US Newsstream
News database of hundreds of national publications.