LibGuides: MBA 520: Integrated Marketing Communication: Find Sources

Databases and Magazines

IBISWorld
Business research database that includes industry and company reports, analysis, and forecasts. Recommended for industry research.
Hoover's
Business research database that covers public and private companies, industries, people, and markets. Recommended for company research.

Mintel Academic
Mintel provides market research reports which identify key demographics and target markets and analyze market drivers, trends, consumer attitudes, and purchasing habits.

Statista
Statistical database containing statistics on many topics from advertising & trade to sports and recreation. Also contains market research, country reports, and business research.

Business Source Ultimate
Business database that collects peer-reviewed journal articles, industry reports, company profiles, trade journals, magazines, and regional business publications. Also includes access to the Wall Street Journal and Harvard Business Review.
ABI/INFORM: Complete
Business database that collects peer-reviewed journal articles, industry reports, company profiles, trade journals, magazines, and regional business publications. Also includes access to the Wall Street Journal.

Image credit: https://hbr.org/2022/07/closing-the-gap-between-digital-marketing-spending-and-performance

Harvard Business Review
Search through articles from the HBR magazine, published every two months.
Harvard Business Review Digital Articles
HBR articles uploaded daily to HBR.org. These articles appear only on the website and are not published in the magazine.
MIT Sloan Management Review
A research-based magazine for business executives, published by the Massachusetts Institute of Technology (MIT).
Ad Age
Magazine that publishes news, analysis, and data on the latest trends in marketing and media.