Market research is the process of gathering information about potential customers, essentially helping to answer the question, "Who buys what, and why?" A great starting point is a market research report, which includes data and analysis to give you a head-start.
Access Mintel below to search for market research reports and consumer data.
Mintel provides market research reports which identify key demographics and target markets and analyze market drivers, trends, consumer attitudes, and purchasing habits.
Use Mintel to find different kinds of information, including:
