Skip to Main Content

Business and Management

Market Research

Market research is the process of gathering information about potential customers, essentially helping to answer the question, "Who buys what, and why?" A great starting point is a market research report, which includes data and analysis to give you a head-start. 

Access Mintel below to search for market research reports and consumer data.

What to Find in Mintel

Use Mintel to find different kinds of information, including: 

Market Research Reports

  • Longer reports filled with analysis and data
  • Deep dive into consumer demographics and tendencies based on extensive polling and data collection
  • Learn about opportunities or limitations for products or services to guide decision-making
    • How to market to different generations or socioeconomic groups

Mintel report about pizza in the US


Insight Articles

  • Shorter articles about specific topics

Mintel Insight article about mobile charging ports for electirc vehicles


Interactive Databooks

  • Collections of data on a topic, such as polls, surveys

Mintel databook on electric vehicles